What if I didn't need to deserve?

How often do you hear someone say "good on you, you deserve that"? How often do you say it?

What does deserve mean to you? That you have to sacrifice or suffer to receive something? Some dictionary definitions are: to serve something zealously, to earn, to be worthy of, and to merit.

Consider this: does anything in nature 'deserve' what it receives? Do the birds need to be worthy of something to eat, drink and live a free life? No. So why should you have to? 

If you'd prefer to live a joyous life, with ease and abundance, ask yourself "What if I didn't need to deserve?"  What if instead of sacrifice and suffering, you choose to consciously create your life being the greatest contribution you can be?

And who exactly is reinforcing the idea that you should 'serve' them 'zealously'? ​